For Established Flooring Companies

We Fill Your Sales Reps’ Calendars With Qualified Flooring Estimates.

We handle everything from advertising to homeowner qualification and appointment scheduling. Your reps get exclusive, pre‑qualified estimates booked directly into their calendars.

You only pay when your rep shows up and sits with all decision makers present.

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No Agency Retainers. No Pay‑Per‑Lead Fees.

Appointment Pipeline

Managed by LupinGrowth

  1. Targeted Ads

    Affluent homeowner ZIPs

    01

  2. Qualified Homeowner

    Whole-home LVP + hardwood inquiry

    02

  3. Call Center Screening

    Scope · Budget · Timeline · Decision makers

    03

  4. Appointment Booked

    Added to rep calendar

    04

  5. Sales Rep Sits Estimate

    All decision makers present

    05

Rep calendar · Thursday

9:00 AM

In-home estimate

1:00 PM

In-home estimate

4:30 PM

In-home estimate

You Don’t Need More Leads. You Need More Qualified Estimates.

Most marketing agencies stop working once a homeowner submits a form.

That leaves your team chasing leads, trying to reach homeowners, filtering out unqualified inquiries, and finding time to schedule estimates.

LupinGrowth handles all of that for you.

We run the advertising, follow up with every lead, qualify homeowners, and book estimates directly into your reps’ calendars.

Traditional Lead Generation Agency

  • Charges a monthly retainer or per lead.
  • Delivers leads your team has to chase.
  • Leaves qualification and scheduling to your staff.
  • May provide leads that are also sold to competitors.
  • You pay regardless of whether an estimate happens.

LupinGrowth

  • No agency retainer.
  • We contact and screen the leads.
  • We confirm project scope, budget, and timeline.
  • We book appointments with all decision makers present.
  • Appointments are exclusive to your company.
  • You pay only for qualified estimates where your rep shows up and sits with the decision makers.

How Our System Works

We Handle Everything. Your Reps Just Run the Estimates.

From finding the right homeowners to putting qualified appointments on your calendar, our team manages the entire process.

  1. Step 01

    We Target High-Income Homeowners

    We use US household income data to focus advertising on affluent homeowner markets where larger residential flooring projects are more likely.

  2. Step 02

    We Generate Exclusive Flooring Inquiries

    We create and manage advertising campaigns designed to attract homeowners interested in residential flooring projects. These inquiries are generated exclusively for your business, not distributed to competing flooring companies.

  3. Step 03

    Our US-Based Call Center Qualifies Every Appointment

    Our call center speaks with homeowners to confirm the details below. We handle the follow-up and appointment scheduling so your team doesn't have to.

    • Flooring project scope
    • Budget
    • Project timeline
    • Participation of all decision makers
  4. Step 04

    Qualified Estimates Go Straight Into Your Calendar

    Once a homeowner meets the appointment requirements, we schedule the estimate directly into your sales reps' calendars. Your reps focus on sitting estimates and closing jobs, instead of chasing leads.

Open-concept luxury home with newly installed wide-plank oak flooring
Flooring sales rep reviewing sample planks with a homeowner couple during an in-home estimate
See If Your Market Qualifies

Our Model

You Only Pay for Qualified Estimates That Actually Happen.

No monthly agency retainers. No paying for a spreadsheet full of leads. You pay when your rep shows up and sits with all decision makers present at a qualified appointment.

No Agency Retainers

You're not paying us a fixed monthly management fee just to run advertisements.

No Pay-Per-Lead Fees

We don't charge you for every form submission or homeowner inquiry.

Pay for Qualified Estimates

Our compensation is tied to qualified appointments where your rep shows and sits with all decision makers present.

Qualification criteria and appointment terms are confirmed before starting.

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Who It’s For

Your Reps Are Already Closing Deals. We’ll Help Fill Their Calendars.

If your flooring sales team is already closing around 30–40% of its estimates, you don’t necessarily need new sales training or a different closing process.

You need more qualified opportunities for your reps to sit.

That’s exactly what our system is designed to deliver.

Ideal Client Checklist

  • You operate an established residential flooring company.
  • You have dedicated sales reps who run in-home estimates.
  • You specialize in larger residential flooring projects, including whole-home installations.
  • Your team already closes approximately 30–40% of estimates.
  • You have the capacity to take on additional projects.

The 30–40% close rate is a fit benchmark for your existing team, not a result we promise.

If your sales operation works but your reps have room for more estimates, let’s talk.

See If We're a Fit

Like Having Your Own Marketing Team and Call Center. Without the Overhead.

Building an internal customer acquisition operation means hiring people to manage ads, follow up with leads, qualify homeowners, and schedule estimates.

LupinGrowth combines those functions into one managed service. We take responsibility for getting qualified homeowners from the initial advertisement to a booked estimate on your sales calendar.

Advertising Strategy and Management

Lead Generation

Homeowner Follow-Up

US-Based Call Center

Appointment Qualification

Calendar Scheduling

One team handling the process from first click to scheduled estimate.

FAQ

Frequently Asked Questions

Stop Chasing Leads. Start Sitting More Qualified Estimates.

Let us handle the advertising, lead qualification, and scheduling so your reps can focus on closing flooring projects.

Book a Call

Built for established flooring companies ready for more sales appointments.